Every year KDWB has a contest out at Valley Fair for a car. Whoever can ride a certain roller coaster the longest wins. A lot of radio stations do contest like this, take risks and win. Mostly they are stations that play current pop music. One station in Sacramento found out the hard way that these contests can go horribly wrong.
Some people were fired from this station as a result of the woman passing away. While they are waiting for reports, they are sure she died from Water Intoxication. They said that her stomach was bloated as if she was pregnant, and that she had a intense head ache, which is consistent with the cause.
Maybe these radio stations will stop these contests, but I doubt it.